Brands excited for Shah Rukh Khan’s Jawan; to buy 1,00,000 tickets for their consumers

Earlier in July, Bollywood Hungama was the first to inform our esteemed readers that the brands are excited about the release of Karan Johar’s Rocky Aur Rani Ki Prem Kahani as multiple brands are ready to buy over 50,000 tickets of the film for their consumers and employees. The news created a stir within the film fraternity as well as the social media circles. And now, we have another industry scoop on the release of the Shah Rukh Khan-led Jawan.

Sources close to the development have confirmed that brands are ultra excited about the return of Shah Rukh Khan to the big screen with Jawan. “The cities are flooded with co-branded hoardings – be it outdoor or buses and trains. The brands have done a huge tie-up with Shah Rukh Khan on Jawan, as they have taken the onus to promote the film as also partner to distribute tickets to their consumers,” revealed a trade source to Bollywood Hungama.

The source further informed us that around 1,00,000 tickets are blocked by brands for the holiday period, which will be distributed among their privileged consumers. “It’s a normal practice for brands to celebrate event films. This happened during Pathaan, though at a much smaller scale, it happened for Rocky Aur Rani Ki Prem Kahani and it’s happening for Jawan. Shah Rukh Khan, Aamir Khan, and Karan Johar are favorites of the brands when it comes to film releases. It’s basically a deal of SRK and the brands i.e. the brands that SRK is endorsing have partnered with Red Chillies on the marketing front for all SRK films,” the source explained to us.

This is also a very common practice in the South which is slowly making its way in the Hindi Film Industry, giving an additional padding to feature films to open and spread the word of mouth faster. “Corporate bookings are official and happening in the industry for the longest time. It is self-buying of producers that is harmful, as the producers themselves put in the money to buy tickets without putting in the effort to fill the seats. However, with brands, it’s always a marketing exercise leading to the spread of word of mouth faster due to bigger sample size.”

Some of the top brands have partnered on the Jawan ticket contest – from cars to watches to even tiles and toiletries. The Atlee-directed entertainer is ready to hit the big screen on September 7, 2023. It stars SRK with Nayanthara and Vijay Sethupathi.

Also Read: Jawan: Shah Rukh Khan starrer becomes first Hindi film to have 6 am show at iconic Gaiety Galaxy in Mumbai organized by a fanclub SRKUniverse

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Sunny Deol says ‘time heals everything’ as he addresses old feud with Shah Rukh Khan, says SRK called to congratulate him for Gadar 2 success

It seems like the long feud between Sunny Deol and Shah Rukh Khan has come to an end which reportedly had started during Darr release. However, following the blockbuster success of Gadar 2, SRK made a call to Sunny to congratulate him on his win at the box office. SRK recently revealed that he had watched the movie and loved it.

Sunny told Times Now, “Shah Rukh Khan had seen the film. Before that, he had called me and wished me well. He was so happy, and he told me, ‘I’m so happy, you genuinely deserve it’ and I said thank you. Then I spoke to his wife (Gauri Khan) and his son (Aryan Khan). And he said tonight we are going to be watching this film. And after that, he had seen it, and I think that is when he tweeted.”

“It was so beautiful. Many times I’ve also called him up and we shared our thoughts on certain things,” he sai. He added, “About the past issues – whatever they were, I would say time heals everything and we move ahead. That’s the way life should be.”

Previously, Deol was unhappy with the way SRK’s character in Darr was glorified. During an appearance on Aap Ki Adalat, Sunny said, “At the end of the day, people loved me in the film. They loved Shah Rukh Khan as well. My only issue with the film was that I did not know they would glorify the villain. I always work in films with an open heart and believe in the person. I believe working with trust. Unfortunately, we have many actors and stars who don’t function in this manner. Maybe that’s the way they want to get their stardom.”

On the work front, Shah Rukh Khan is gearing up for the release of Jawan on September 7, 2023.

ALSO READ: Sunny Deol expresses interest in collaborating with Alia Bhatt; says, “I’m talking it could be anything like a daughter-father”

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Akshay Kumar spotted filming Sky Force in Sitapur; watch

Basking in the resounding success of his recent cinematic endeavour Oh My God 2, Bollywood actor Akshay Kumar is wasting no time as he dives headfirst into his next project. The renowned actor has commenced shooting for the upcoming film Sky Force under the banner of Maddock Films, and his on-set presence has stirred a frenzy of excitement among fans. Arriving in Lucknow on August 24, Akshay wasted no time and was spotted in Sitapur just a few days later, engaging in a motorcycle scene on an expansive open ground.

On Tuesday, Akshay Kumar took to the open ground for his shot, an enthusiastic multitude of fans gathered, eager to catch a glimpse of their favourite superstar in action. Behind a secure fence, they cheered and waved as he rode the motorcycle, and Akshay responded with heartfelt waves and greetings. The actor’s attire for the day was a white and blue striped shirt paired with denim jeans and shoes. Completing the look were sleek black sunglasses that added to his charismatic aura.

#WATCH | Actor Akshay Kumar in Uttar Pradesh’s Sitapur for the shooting of his upcoming film ‘Sky Force’ pic.twitter.com/jzd2hLXtkZ

— ANI UP/Uttarakhand (@ANINewsUP) August 29, 2023

The filming of Sky Force is currently underway at the PAC Battalion in Sitapur, which has been ingeniously transformed into an air base for the cinematic narrative. The film’s backdrop is set against the dynamic canvas of the Indian Air Force, adding an element of patriotic fervour to the story.

Meanwhile, Akshay was recently seen in OMG 2 alongside Pankaj Tripathi and Yami Gautam. The film earned praise from critics and audience alike and performed well at the box office. Apart from Sky Force, Akshay has Tinu Suresh Desai’s directorial, The Great Indian Rescue starring alongside Parineeti Chopra. The film is slated to release on October 5, 2023. He also has Jolly LLB 3, Welcome 3, Housefull 5 and Bade Miyan Chote Miyan in his pipeline.

Also Read: Jolly LLB 3: Akshay Kumar and Arshad Warsi set to begin shooting in February 2024: Report

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Photos: Ayushmann Khurrana, Sonu Sood, Sobhita Dhulipala and Aayush Sharma snapped at the airport

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In Queue Review – “You are SO NOT Invited to My Bat Mitzvah” #wanitaxigo

Makers of Rajinikanth starrer Jailer to alter a scene of contract killer wearing RCB jersey after Delhi High Court order

Jailer has been running successfully in theatres. With the return of megastar Rajinikanth with Nelson Dilipkumar as director, the film has been a rage down South. However, from September 1 onwards, the prints of the movie will be altered with one scene removed from the movie. It is related to a scene featuring a contract killer wearing the Royal Challengers Bangalore jersey and making derogatory and misogynistic comments about a lady. Now, the makers have resolved the issue after the Delhi High Court directed them to alter the scene.

As per a report in Bar And Bench, the court ordered, “The Defendants as also all parties acting for or on their behalf including their distribution network shall be bound by the above terms and conditions. With effect from 1st September, 2023, in the theatrical depiction of the film Jailer the RCB team jersey shall stand edited/altered. The Defendants shall ensure that after 1st September, 2023, none of the theatres would exhibit the RCB jersey in any form whatsoever. In so far as television, satellite or any OTT platform is concerned, prior to the release thereof, the altered version of the film shall be broadcasted/telecasted.”

A suit was filed by Royal Challengers Sports Private Limited which owns RCB while Prathiba M Singh was defending the suit. Sun Pictures was being represented by Deepak Biswas, Harsh Buch and Srishti Gupta. The counsel appearing for both sites informed the Court that the issue had been resolved and that they had agreed to alter the scene.

ALSO READ: Jailer Box Office: Superstar Rajinikanth proves his stardom hasn’t reduced; nears the Rs. 600 cr mark at the worldwide box office

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Sunny Singh and Kriti Kharbanda to headline Abir Sengupta’s neo-noir comic tragedy Risky Romeo

Filmmaker Abir Sengupta is set to bring an explosive saga of a modern-day existential crisis with his next feature titled Risky Romeo. The film, billed as an edgy and stylish neo-noir comic tragedy, stars Sunny Singh and Kriti Kharbanda in never-seen-before avatars. A passion project for the director, Abir is also producing Risky Romeo with Anushree Mehta under their banner Jaadugar Films in association with Priyanka Mehrotra and Rameshchandra Yadav of PR Motion Pictures.

The makers announced their film with a stunning and striking motion poster. “Thrilled to announce the film, writer-director Abir Sengupta— who had previously directed Kiara Advani starrer Indoo Ki Jawani and produced Radhika Apte starrer Mrs. Undercover,” said Risky Romeo is a neo-noir comic tragedy that depicts human behaviour in a “very unusual manner.”

“The script is filled with dark humour, outlandish characters and a surreal treatment. When I narrated the script to Sunny, he instantly picked up the essence of the film. My business partner and producer of the film Anushree Mehta then introduced me to Kriti. She too instantly connected with the script and I landed both my lead cast. After toiling with multiple stories and ideas for almost 3 years, Risky Romeo was something that had my heart and soul and I knew that I had to make this film,” Abir said.

Looks like tragedy is the new comedy, or is it vice versa? ????????

Excited to present to you the first look of my next film #RiskyRomeo

Filming begins this winter ????????️@mesunnysingh @Abirsenguptaa @anushreeAmehtaa #PriyankaMehrotra @rcdgr8 #JaadugarFilms #PRMotionPictures pic.twitter.com/1DMDzCFvaI

— kriti kharbanda (@kriti_official) August 29, 2023

Producer Anushree Mehta of Jaadugar Films jointly with Priyanka Mehrotra and Rameshchandra Yadav of PR Motion Pictures said, Risky Romeo will offer a genre ‘rarely seen in Hindi cinema.’ “Both our lead actors Sunny and Kriti will be seen in never-seen-before avatars and we cannot wait for the world to witness the same. This is a passion project in its true sense, not only for the writer-director but for everyone who is a part of Risky Romeo.”

Excited to don the role of Risky Romeo, Sunny Singh shared, “I have never ever played a character even close to this before. It is thrilling and challenging at the same time. This film needs me to prepare hard and completely transform myself into the character that Abir has written. His vision with this film and for my character is very unusual and that is something that I am really looking forward to. Anushree, Abir and I have been wanting to collaborate on something for a while now and finally, it is happening with this film that is dear to all of us. This will be the first time that I will have Kriti as my co-star and I am looking forward to the riot on set!”

Kriti Kharbanda expressed, “Sets have always been my happy place and I can’t wait to face the camera. I am very excited and really looking forward to working with this wonderful team. I’ve always given priority to the script and character, and I look forward to the challenge Abir has set for me. This script of Risky Romeo is special for more reasons than one and I can’t wait for the world to see it unfold.”

ALSO READ: Kriti Kharbanda recalls a hotel incident when she found a camera hidden in her room

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