KGF 2 actor Yash turns down multi-crore paan masala endorsement deal after Akshay Kumar’s apology for Vimal ad

KGF – Chapter 2 star Yash won’t be endorsing any paan masala and cardamom brand products! The actor seems to have refused a multi-crore endorsement deal for the same, days after Akshay Kumar received backlash for the Vimal paan masala advertisement for which he issued an apology.

Arjun Banerjee, Head – Talent & New Ventures at Exceed Entertainment, the talent management agency that works on Yash’s endorsement deals said in a statement, “Paan Masalas and such products have a hugely detrimental effect on people’s health and their impact can be life-threatening. This is a truly heroic conscience call by Yash, who has declined a deal that was very personally lucrative, in the interest of his fans and followers.”

“Given his pan India appeal, we want to use this opportunity to give the right kind of messaging to his fans and followers and invest our time and sweat with brands which have a conscience, are like-minded and want to play the long game, just like the man himself,” he added.

Yash currently is basking in the success of KGF – Chapter 2 while the makers have teased a third installment. As The actor recently told Variety, “Already, me and Prashanth (film director) have thought of a number of scenarios.” The post-credits scene in KGF 2 hints that there is more to Rocky’s adventure. Yash explained that they were unable to include some things in the second chapter so that the public could see them completely in the third installment.

ALSO READ: Yash teases KGF Chapter 3 – “In Chapter 2, we were unable to complete a number of tasks”

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