Bholaa Box Office: Ajay Devgn starrer holds well over weekend; enjoys clear run till release of Kisi Ka Bhai Kisi Ki Jaan

It was an expectedly low Saturday for Gumraah as Rs. 0.75 crore* came in. On Friday the film had collected Rs. 1.10 crores and the reason that it went past the Rs. 1 crore was due to it being a partial holiday of Good Friday. Hence, it was inevitable that a drop will come on Saturday. More so, since there was no real buzz around the film prior to release and post its arrival too the word of mouth wasn’t quite spreading.

All that it can hope for now is to get back to the Rs. 1 crore zone today, though that too would be just an optic because from the bigger picture perspective, the game is over for Gumraah. Again, the film is not bad but then it has OTT written all over it. Aditya Roy Kapur was recently seen in The Night Manager and it was a good move. Now just like Om, this one too has seen a theatrical release first though it would primarily find more eyeballs on the small screen.

As for Bholaa, it’s a big screen film indeed and that showed in the double digit opening for the film and then the way it went past the Rs. 10 crores mark again on Saturday as well as Sunday. However, it hasn’t touched the Rs. 5 crores mark ever since, which it deserves to, and hopefully that would happen today. On Saturday, the film came close to the Rs. 4 crores zone again and brought in Rs. 3.90 crores. Now all eyes are on at least Sunday to hit the Rs. 5 crores mark. Current standing at Rs. 67.39 crores, the film will hit Rs. 75 crores milestone during the third weekend

*Estimates. Final numbers awaited

Note: All collections as per production and distribution sources

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